Wine industry conference tackles data insights, consumer trends, and new regulations

The upcoming 26th Wine Industry Conference aims to provide valuable insights for wineries, industry officials, and consumers alike. Key topics set to be discussed include leveraging data analytics to better understand consumer preferences, navigating the implications of new regulations, and staying ahead in a competitive market.

From big data to ai: cathy huyghe's vision

Renowned CEO of Enolytics, Cathy Huyghe, will deliver the keynote address, 'Wine Data Superheroes: A Biography, from Idea to AI and Beyond.' Her talk promises to explore the journey of transforming wine industry data into actionable insights using AI technologies.

Napa vs. sonoma: divergent approaches to ab 720

A panel discussion featuring Scott Orr, director of Permit Sonoma, and Brian Bordano, director of Napa County Department of Planning, Building and Environmental Services, will delve into the differing interpretations and implementations of AB 720 in Napa and Sonoma counties. This will provide crucial insights for vintners seeking to host tasting events in their vineyards under the new law.

What do consumers really want?

Josh Kirchhoff, wine and liquor coordinator for Oliver's Market, and Kris Anderson, wine buyer for Willibees, will share their expertise on current wine industry trends from a buyer's perspective. Their insights will help wineries refine their strategies to meet evolving consumer demands.